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"Eating the Big Fish can be a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) ‘…a must read for anyone in marketing.' (Admap, January 2011).
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Eating the important Fish: How Challenger Brands Can Compete Against Brand Leaders [Hardcover]
Eating the important Fish: How Challenger Brands Can Compete Against Brand Leaders [Hardcover]
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Friday, April 20, 2012
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